specialized in brand consulting, graphic design, cultural promotion, photography, advertising and multi-media communications.
won more than 500 local and international awards.
Alliance Graphique Internationale (AGI) member.
also known as "anothermountainman", in the art scene running over 100 shows local & overseas, representing Hong Kong for 2005 Venice Art Biennial.

品牌顧問、平面設計、文化推廣、攝影、廣告及多媒體創意溝通。
獲得超過五百餘項國際及本地設計大獎。
Alliance Graphique Internationale (AGI)成員。
以別名又一山人參與不少本地及海外藝術展覽多於一百場,
並於2005年代表香港展出威尼斯藝術雙年展。


show info

life is beautiful / 生命是美麗的

project description

life is beautiful, savouring the meaning of life.

in our fast-paced society, we sweat everyday between “living a life” and “survival”, hardly finding the time and mood to savour the meaning of life. there are truly many small things in life that are worthy of savouring.

the ifc mall is an iconic shopping mall in hong kong. it has a human and personal touch, bringing together the fine things of our lives, which are also a part of our lives. let’s start from here with our interpretation of “life is beautiful”. let us explore the meaning of life together.

《生命是美麗的》細味生活的意義。

今天在步伐急速的社會中,大家每日於「生活」與「生存」之間疲於奔命,鮮有心思時間細味生活的意義,感受人生。事實上,生活當中種種的細節,都值得大家細心欣賞。

ifc商場是本港具代表性的商場之一,具有親和力及人性化的一面,匯聚大家的生活點滴,亦是大家生活的一部分。正好以此出發,演繹「生命是美麗的」,與大眾正面探討生命。

client

ifc

category

advertisement , identity/branding

year

2016