specialized in brand consulting, graphic design, cultural promotion, photography, advertising and multi-media communications.
won more than 500 local and international awards.
Alliance Graphique Internationale (AGI) member.
also known as "anothermountainman", in the art scene running over 100 shows local & overseas, representing Hong Kong for 2005 Venice Art Biennial.

品牌顧問、平面設計、文化推廣、攝影、廣告及多媒體創意溝通。
獲得超過五百餘項國際及本地設計大獎。
Alliance Graphique Internationale (AGI)成員。
以別名又一山人參與不少本地及海外藝術展覽多於一百場,
並於2005年代表香港展出威尼斯藝術雙年展。


show info

what’s next 30×30 / what’s next 三十乘三十

project description

In any case it is an excuse, but for one reason…
The excuse:
I needed to have a (small) review of the 30 years I spent travelling on
the creative path, before moving forward.
The reason:
And I kept on pondering. It may actually be a good idea taking a macro
view at the ecology of our creative global village, its past, its present,
and how we should embrace “what’s next”.
In my thirty years on this creative journey, I have had many encounters
with many creative contemporaries and comrades with different goals.
Many of them are great successes, many I regard with great respect,
some even with great admiration. A small creative tribe that has strived
on an ideal that has set them apart from those on the bandwagon.
Their commitment and perseverance have been a staunch reminder and
encouragement for me to hold my stance…
This thought started to brew in me three years ago, the thought of pulling
together a group of like-minded people, to make a tribal call with a louder voice.
That’s how what’s next 30 × 30 came to take shape, slowly.
I need to thank 30 units (a total of 32 people) for their support and
participation. We’re a tribe with four generations among ourselves.
They meant a great deal to every step I made along the way, giving me
inspiration, sentiment, admonishment, encouragement, and hope.
I guess I am quite blessed. Because of my curiosity, my work in advertising,
my sheer luck, I have walked and flew along a path longer and wider than
many others, encountering many people, emotions and events…
For thirty years I have been asking:
What is creative, why do we create.
Creative. It is a commercial act.
Creative. It is history, culture and personal emotion.
Creative. It is inspiration, dialogue and articulation on social issues.
Creative. It is about life.
I look upon myself, I didn’t get too far off to forget my way home.
Here and now, I stand in my home, my heart,
I hope to share with you all.

反正都是一個借口, 皆因一個理由⋯⋯
借口:
我要為自己做三十年創作來個 (小) 總結,然後再上路。
理由:
然後想了又想,何不宏觀地看看創作村的生態,
過去和現在,正在怎樣迎接明天。
三十年路途上遇過很多不同目標的創意同業,同志。
很多成功的,很多我尊重的,更有我敬佩的,
一小族群的創作理念原動力,亦有別於其他大隊中人,
其堅持和執著每每在鼓勵和鞭策我自己堅守在本份上⋯⋯
三年前就開始了這個構想,集合一群志向相同的人,
發一個更大的聲音和呼喚,於是what’s next 30 × 30
就慢慢推進。
多謝三十單位 (共三十二人) 共同參與和支持,
這橫跨四個世代的族群,對我行過的每一步意義重大,
包括著啟發,感動,教誨,激勵和希望。
有一點我倒為自己慶幸;
因為我好奇,因為我的廣告工作,因為運氣,
三十年來行過,飛過比很多人多的路,見過很多人、情、事⋯⋯
三十年來不斷地問:
何謂創作,為何創作。
創作。是商業的手段。
創作。是歷史、文化和個人情懷。
創作。是社會議題的靈感、對話、發聲⋯⋯
創作。是關於人生的事情。
看著自己,沒因走到太遠,不懂路回家。
當下,我站在自己的家,自己的心田。
與大家共勉。

category

exhibition , identity/branding , publication

award

  • 2011 / dfaa / gold
  • 2011 / dfaa / hong kong best
  • 2011 / graphic design in china
  • 2011 / hkda global design awards / environmental graphic / bronze
  • 2011 / hkda global design awards / environmental graphic / hong kong best
  • 2011 / hkda global design awards / visual identity / excellence

year

2011