what’s next 30×30 / what’s next 三十乘三十

specialized in brand consulting, graphic design, cultural promotion, photography, advertising and multi-media communications.
won more than 500 local and international awards.
Alliance Graphique Internationale (AGI) member.
also known as "anothermountainman", in the art scene running over 100 shows local & overseas, representing Hong Kong for 2005 Venice Art Biennial.

品牌顧問、平面設計、文化推廣、攝影、廣告及多媒體創意溝通。
獲得超過五百餘項國際及本地設計大獎。
Alliance Graphique Internationale (AGI)成員。
以別名又一山人參與不少本地及海外藝術展覽多於一百場，
並於2005年代表香港展出威尼斯藝術雙年展。

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what’s next 30×30 / what’s next 三十乘三十

project description

in any case it is an excuse, but for one reason…
the excuse:
i needed to have a ( small ) review of the 30 years i spent travelling on the creative path, before moving forward.
the reason:
and i kept on pondering. it may actually be a good idea taking a macro
view at the ecology of our creative global village, its past, its present, and how we should embrace “what’s next”.

in my thirty years on this creative journey, i have had many encounters
with many creative contemporaries and comrades with different goals.
many of them are great successes, many i regard with great respect,
some even with great admiration. a small creative tribe that has strived on an ideal that has set them apart from those on the bandwagon. their commitment and perseverance have been a staunch reminder and encouragement for me to hold my stance…
this thought started to brew in me three years ago, the thought of pulling together a group of like-minded people, to make a tribal call with a louder voice.
that’s how what’s next 30 × 30 came to take shape, slowly.

i need to thank 30 units (a total of 32 people) for their support and
participation. we’re a tribe with four generations among ourselves.
they meant a great deal to every step i made along the way, giving me
inspiration, sentiment, admonishment, encouragement, and hope.

i guess i am quite blessed. because of my curiosity, my work in advertising, my sheer luck, i have walked and flew along a path longer and wider than many others, encountering many people, emotions and events…
for thirty years i have been asking:
what is creative, why do we create.

creative. it is a commercial act.
creative. it is history, culture and personal emotion.
creative. it is inspiration, dialogue and articulation on social issues.
creative. it is about life.

i look upon myself, i didn’t get too far off to forget my way home.
here and now, i stand in my home, my heart,
i hope to share with you all.

反正都是一個借口，皆因一個理由⋯⋯
借口：
我要為自己做三十年創作來個（小）總結，然後再上路。
理由:
然後想了又想，何不宏觀地看看創作村的生態，
過去和現在，正在怎樣迎接明天。

三十年路途上遇過很多不同目標的創意同業，同志。
很多成功的，很多我尊重的，更有我敬佩的，
一小族群的創作理念原動力，亦有別於其他大隊中人，
其堅持和執着每每在鼓勵和鞭策我自己堅守在本份上⋯⋯
三年前就開始了這個構想，集合一群志向相同的人，
發一個更大的聲音和呼喚，於是what’s next 30 × 30
就慢慢推進。

多謝三十單位（共三十二人）共同參與和支持，
這橫跨四個世代的族群，對我行過的每一步意義重大，
包括着啟發，感動，教誨，激勵和希望。

有一點我倒為自己慶幸；
因為我好奇，因為我的廣告工作，因為運氣，
三十年來行過，飛過比很多人多的路，見過很多人、情、事⋯⋯
三十年來不斷地問:
何謂創作，為何創作。

創作。是商業的手段。
創作。是歷史、文化和個人情懷。
創作。是社會議題的靈感、對話、發聲⋯⋯
創作。是關於人生的事情。

看着自己，沒因走到太遠，不懂路回家。
當下，我站在自己的家，自己的心田。
與大家共勉。